Where Fractional Leaders Are Made

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Fractional Foundry Launch Intensive is a four-week, cohort-based intensive to turn your expertise into a flexible and supportive leadership business.

Learn to forge your expertise into a differentiated fractional practice. You’ll clarify your role, define outcomes, package offers, set pricing, and build your brand with a durable pipeline — supported by peers doing the same work in real time.

Why Go Fractional?

Demand for high-caliber, flexible expertise is rising. Organizations want leadership without the full-time overhead.

And here's the truth you may not realize: if you hold real expertise, you're already a leader — whether or not you have the title. There's a major opportunity for professionals to position themselves as the specialized leaders who can deliver on that promise: the ones who come in, make things better, and become trusted members of the team without the full-time commitment.

But while the opportunity is big, so is the confusion. Our goal is to help you replace fuzzy labels with precise roles and systems for a thriving leadership business. 

That clarity changes everything. It's the difference between chasing clients and clients finding you.

What We Build, Week By Week

Based on the Amazon Best-Selling Book
The Fractional Leader’s Playbook

  • Is fractional leadership right for you? Not everyone thrives this way, and that's okay. You'll explore what you actually want from your work, set your guardrails and third rails, and start building the brand that positions you as the leader you already are.

    Outcomes: Clarity on whether this path fits, your professional priorities defined, and a one-sentence brand intro you can use tomorrow.

  • This isn't a side hustle. You're a business. You'll set up your structure (LLC, banking, accounting), design your pricing model, and build proposals and contracts that protect you. No more undercharging or scope creep.


    Outcomes: A pricing ladder you can defend, contract templates you can reuse, and clarity on taxes, benefits, and financial planning.

  • Your expertise gets a voice. We’ll help you write 6–10 core messages, update your website with hero copy that actually converts, and build a one-pager and proposal template you can use immediately. No more scrambling to explain what you do.

  • We’ll help you build the foundation for systems that scale (onboarding, reporting, renewals) so you're not reinventing the wheel with every client. You'll also ship real content—a published site section and an anchor LinkedIn article—and a 30-day visibility plan with KPIs so you know what's actually working.

You'll Leave With:

  • A productized offer and a pricing model you can defend

  • A clear narrative that positions you as the expert you are

  • Website copy and a proposal template you can use tomorrow

  • Best practices for managing clients without chaos

  • A launch visibility plan

  • The confidence to say "this is what I do, and this is what I charge"

  • BONUS: Our hot-off-the-press Fractional Pricing e-book as a thank you

How We Work

Live workshops with practicing fractional leaders

  • In‑session builds using Google-Drive folders and assets 

  • Peer accountability and feedback

  • Templates for proposals, onboarding, reporting, renewals

Who It’s For

Talented operators ready to lead without a full‑time badge

  • Relaunchers who want sharper positioning and cleaner delivery

  • Experts who value honesty, rigor, and community

Who it’s not for: people seeking guarantees, steady income promises, or a quick fix without practice.

About Us

We're Kellie Hinkle and Cléa Hernandez: a couple of fractional leaders who gave up the full-time game for good.

We've navigated the uncertainty, overcome imposter syndrome, and built thriving fractional businesses. We've also authored, advised, and coached our way through two decades of organizational change. We understand the challenges you face because we've faced them ourselves.

That's why we built this program: to compress your learning curve and help you claim your authority without the five-year trial-and-error phase we went through.

Ready to Forge Your Fractional Leadership Business?

Inaugural cohort pricing: $449. Use code FF50 at checkout for 50% off if you’ve been recently laid off or are facing financial hardship.

All cohort 1 sessions are on Fridays from 12-3:30 ET. Cohort 1 session dates are January 30, February 6, February 13, and February 20, 2026.

Cohorts are intentionally kept small to ensure direct access and personalized coaching from both founders.

Register for Cohort 1

Frequently Asked Questions

  • All cohort 1 sessions are on Fridays from 12-3:30 ET. Cohort 1 session dates are January 30, February 6, February 13, and February 20, 2026.

  • Our inaugural cohort pricing is only $449 for all four sessions. Use code FF50 for 50% off at checkout if you’ve been recently laid off or are facing financial hardship.

  • We will not be recording the sessions to ensure that every cohort member can speak openly and transparently. For anyone who misses a session, we’ll provide an emailed summary of the content that was shared.

  • Anyone who registers but cannot attend the cohort can either receive a full refund or move their registration to a future cohort.